8 Reasons Why Selling on Walmart Is Your Next Big Move

Are you thinking about expanding your horizons and increasing your sales? Walmart Marketplace may be your next big step. Walmart Marketplace offers excellent benefits, especially for new sellers.

Ready to explore why this retail giant should be your next selling destination? Let’s dive into the compelling reasons to start selling on Walmart today.

1. Friendly on New Sellers: Up to 50% Off Referral Fees

When deciding which platforms to sell on, it's important to consider the seller's expenses first. This is where Walmart Marketplace excels. 

If you apply to the Walmart Marketplace by July 31, 2024, you can enjoy up to 50% off referral fees. These savings can help you lower your initial costs and increase your profitability from the get-go. 

It's a great way to dip your toes into Walmart's vast marketplace with minimal financial risk. For example, if you typically pay a 15% referral fee on other platforms, you could save up to $750 on $10,000 in sales with Walmart’s reduced fees.

2. Tap Into a Massive Customer Base

Walmart is not just a retail giant - it’s a customer magnet with millions of loyal shoppers. By signing up as a seller on Walmart, you gain access to this vast audience, potentially increasing your sales volume. 

Walmart has over $559 billion in annual revenue, and being exposed to Walmart’s huge user base can be a game-changer for your business. 

For instance, a niche product like eco-friendly kitchenware could see a surge in visibility and sales due to Walmart's broad customer base, leading to thousands of new customers.

3. Multi-Channel Selling and Diversification

As an existing Amazon seller, selling on Walmart can allow you to reach more customer segments. Using multiple platforms for selling can reduce dependence on a particular platform, distribute the risks, and maximize your sales potential. 

Diversifying your sales channels helps protect your business from market fluctuations and provides multiple revenue streams, enhancing overall business stability and growth. For example, a small electronics retailer might expand their customer base significantly by listing products on both Amazon and Walmart, resulting in higher overall sales.

4. Seamless Integration with eCommerce Tools

Managing multiple platforms can be a headache, but Walmart makes it easier. It integrates smoothly with various eCommerce platforms like Shopify and BigCommerce, enabling you to manage inventory, orders, and data effortlessly across multiple platforms. 

This seamless integration means you can keep track of your operations from a single dashboard, improving efficiency and reducing the time spent on administrative tasks. For instance, a fashion retailer using Shopify can seamlessly sync their inventory and order data with Walmart, streamlining their operations and minimizing errors.

Walmart also provides advanced analytics tools, allowing you to monitor your store’s performance, optimize listings, and refine marketing strategies to boost conversions. For example, using Walmart’s analytics tools, you can track which products are performing best and adjust your inventory and marketing strategies accordingly.

5. Enjoy Access to Comprehensive Support and Resources

Walmart is committed to helping its sellers succeed by providing comprehensive support and resources. Their Roadmap for Success offers valuable tips and guidance tailored to each stage of the selling process. This includes best practices for listing optimization, pricing strategies, and customer service. 

The support doesn’t stop there; Walmart also offers training programs, webinars, and a dedicated seller support team to assist you with any challenges. This comprehensive support system ensures you are well-equipped to navigate the complexities of online selling and optimize your performance on the platform. 

For example, a new seller can attend Walmart’s webinars to learn how to effectively price their products and improve their listings.

6. Efficient Logistics with Walmart Fulfillment Services (WFS)

Walmart Fulfillment Services (WFS) can handle the storage, picking, packing, and shipping of your products, similar to how Amazon’s FBA works. If you want to outsource your fulfillment process, you can ship your inventory to a WFS facility, and they will take care of it when an order is made. 

WFS also gives sellers access to Walmart’s 2-day shipping program, which enhances product visibility. Additionally, WFS offers competitive pricing and a streamlined returns process, which can improve the customer experience further. 

By leveraging WFS, you can ensure faster delivery times, reduce logistical headaches, and provide a superior shopping experience for your customers. For instance, a toy manufacturer can use WFS to ensure their products are delivered quickly and efficiently during the holiday season.

7. Less Competition, More Visibility

Amazon has millions of sellers, making it tough to stand out. On the flip side, Walmart Marketplace is still relatively less crowded, even though the number of sellers on the platform has significantly grown. This means your products have a better chance of grabbing the spotlight and catching the eye of shoppers who might not see you on Amazon. 

Walmart is also quite exclusive about who they allow to sell on their site, which can be challenging if you’re trying to sign up. However, this process limits who can sell on the platform, thus lowering the number of your potential competitors. This exclusivity ensures that quality remains high, benefiting both sellers and customers. For example, a health supplement brand might find it easier to gain visibility on Walmart due to less competition compared to Amazon.

8. Enhance Your Visibility with Walmart’s Advertising Opportunities

Walmart Sponsor Search offers advertising options similar to Amazon's Sponsored Products and Sponsored Brands. These tools help increase the visibility of your products, driving more traffic and generating sales. The good thing is that you only pay when customers click your ad, ensuring that your advertising budget is spent effectively. 

Once you sign up, you are automatically registered to the Walmart Ad Center, where you can find guidance on running your first Sponsored Search campaign. 

Walmart Connect has partnered with TikTok to provide sellers more avenues to engage with potential customers. This multi-channel advertising approach allows you to reach a broader audience, increasing brand awareness and driving sales. For example, a beauty product seller could run targeted ads on TikTok through Walmart Connect to reach a younger audience and boost sales.

Ready to take your sales to the next level?

Selling on Walmart isn't just a smart move—it's a game-changer. With its massive reach and user-friendly platform, Walmart offers unparalleled opportunities for growth and success. So, why wait? Dive into Walmart's marketplace today and watch your business soar.

Ready to take your sales to the next level? *Sign up today and enjoy huge savings!

*Disclaimer: Offer for sellers who apply to Walmart Marketplace through July 31, 2024.