ARTICLES / VIDEOS

How the Filipino Government Supports the Virtual Assistant Industry

September 12, 2025

The Philippines has become a global hotspot for virtual assistant talent, with thousands of skilled professionals supporting businesses from around the world. What sets the country apart is not just the people. It is the strong foundation laid by the Filipino government. From digital skills training to infrastructure development, government agencies have played a key role in helping the virtual assistant industry grow and remain globally competitive. READ MORE

The Rise of Amazon Specialists in the Philippines and Why Global Brands Hire Them

September 4, 2025

As Amazon becomes more complex and competitive, many brands are seeking specialized support to manage their day-to-day operations. One solution that continues to gain traction is outsourcing to the Philippines, where professionals have built a reputation for being reliable, skilled, and easy to work with in a remote setup.Filipino Amazon specialists offer more than just affordable help because they also bring a strong understanding of the platform, a commitment to quality, and a work ethic that global companies trust. In this article, we explore why the Philippines has become a leading source of Amazon expertise and how businesses worldwide are benefiting from this growing talent pool.READ MORE

AI Tools vs. Human Amazon Account Managers: Which Is Better for Your Business?

August 28, 2025

Selling on Amazon today is a fast-moving, data-heavy experience. What used to be a simple storefront is now a sophisticated ecosystem of ads, algorithms, logistics, and customer expectations. As sellers grow, many realize they need help navigating these demands and optimizing their performance. This is where two solutions often come into play: AI-powered tools and a human Amazon account manager.
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Hiring an Amazon Virtual Assistant: Cost, Skills & Red Flags

August 18, 2025

Running a successful Amazon store takes more than just finding great products. It requires daily operations, customer service, listing management, and constant optimization. That’s where an Amazon virtual assistant becomes essential. These professionals support your business remotely, helping you scale without increasing overhead. Among the top sources of talent, Filipino virtual assistants have earned global recognition for their skill, reliability, and work ethic.
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Amazon PPC in 2025: What Every Specialist Needs to Know About AI and Automation

August 7, 2025

Amazon’s advertising is an environment where competition is always increasing and automation tools become more accessible, sellers need a sharper edge to stay profitable. That’s where an experienced Amazon PPC specialist becomes an essential asset. A skilled Amazon PPC expert brings more than keyword knowledge. They bring strategic clarity and ROI-focused execution. With AI reshaping the way sellers operate, the role of a true PPC expert has never been more critical.

Today’s Amazon advertising environment rewards those who combine automation with expert insight. New tools promise efficiency, but they still require direction, analysis, and decision-making that only humans provide. Sellers who rely solely on automation often miss out on important performance cues. By contrast, experts who embrace AI while maintaining hands-on control deliver better results across the board. This blog outlines the trends, tools, and tactics every Amazon advertising professional needs to know this year, including a closer look at daily campaign workflows that impact real-time decisions.

 

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How Hiring a Filipino VA Can Scale Your Business in 2025 – 10 Reasons Why Filipino VAs Are in High Demand

June 26, 2025

Virtual assistants (VAs) have moved from behind-the-scenes support to being central players in business growth. As more companies embrace remote-first operations, the demand for high-performing VAs continues to rise, and hiring a virtual assistant in the Philippines is quickly becoming a go-to strategy for scaling businesses.

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